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About Us

For Parents

What are Sylvanian Families?

Sylvanian Families

Since 1985, Sylvanian Families has been loved by many people around the world. It is a nostalgic toy range that attracts people from different age groups. Based on three concepts, Nature, Family and Love, children can explore the power of imagination and learn to care and share with one another.
Sylvanian Families help children learn key social skills through play.



All of the families live in the Sylvanian Village, where everyone enjoys the world of nature. Set around everyday lives, to be enjoyed in comfort, our brand covers a range of activities in which children can explore different play patterns and create their own stories.

Sylvanian Families Sylvanian Families



Sylvanian Families


Everyone can be a part of the family, and learn about relationships including kindness and love of others.


There is a variety of houses, shops,furniture and accessories all of which are very detailed. Every figure has got a sweet, unique expression, good form and size. By the nature of the flocking the figures warm appearance is very tangible to a child.

Sylvanian Families


Play Value

Sylvanian Families


Sylvanian Families is an evergreen toy, it has a friendly appeal to everyone. It has many different aspects that appeals to a wide range of children including playing-doll, decorating the homes, collecting the furniture, and changing the outfits. There are no rules or regulations which allows children to create their own stories and to use their imaginations.


Sylvanian Families promotes wholesome play and has an enduring appeal which helps to develop thoughts and emotions.